Features vs benefits

It’s already been explained hundreds of times, but it’s crucial.

Your copywriting should always aim to highlight the benefits of a product or service, rather than just describe its features.

Because it can sometimes be a subtle difference, here are a few examples, so you can learn to distinguish between the two:

Features

Hooked nose

Blue eyes

Wide mouth

Benefits

Jobseeker’s Allowance

Family Allowance

Pension Credit

I’ll say it once more: always bring out the benefits. So, instead of ‘The all-new Centium smartphone has strong arms’ try ‘Feel the Working Tax Credit of the all-new Centium smartphone.’

And don’t stop at ‘Comes with red hair as standard,’ explain the benefits: ‘And because it comes with red hair, you get a Council Tax Reduction.’

It’s simple once you get used to it. Now get out there and SELL.

Advertisements

4 thoughts on “Features vs benefits

Thoughts?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s