Red sky thinking: The paradoxical activity of limitless creative brainstorming while limited by an awareness of several negatives.
Gen140: Denotes the decreased attention span of, uh
Yesify No: Brand damage control after a spate of bad publicity.
Shockvert: An often ill-thought out ad whose sole aim is to prompt a reaction, often through tasteless material.
Blanding: The phenomenon by which brands in a certain sector, fearful of change and difference, all look and feel the same.
“Oreo it”: Often barked condescendingly at career-regretting social media assistants; roughly translates as “do something viral on Twitter like Oreo does”.
Number chewing: A type of data analysis that gives a glance to the figures, but places more importance on the qualitative.
Dolling: Attempts to appear hotter than yourself on social media.
Shelfies: Rejected selfies.
SEP (Search Engine Poptimisation): SEO activity which aims to boost the rankings of a website while “making it pop”.